O Desafio
Posicionar La Casera, um tinto de verano com muita história em Espanha,
no mercado português, ao criar uma estratégia e conceito de comunicação para a marca.
no mercado português, ao criar uma estratégia e conceito de comunicação para a marca.
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/2fc0ce303d92d59587713ac7_rw_1920.jpg?h=6fd8ba78633b38d10df538f6aaf12520)
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/a98b93b0314a322b79b6be8f_rw_1920.jpg?h=a0238de41d4304e9e78d352fa28e48cf)
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/ab7f3acb9eea644cde3409d9_rw_1920.jpg?h=1b6763a38cbc9ad07a9e8cf79602b8a6)
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/67b237249148688bdf18bed3_rw_1920.jpg?h=f09feee24b9af9da5e60ef42275b87a9)
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/ad949781e40e006a81be2d8a_rw_1920.jpg?h=f7edb619297e6d2108573927bb182d32)
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/aefafc3dec0e4088eadba5e5_rw_1920.jpg?h=cce7e077b5c20ec27c4ef5889b1912b9)
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/1cae45e4df5a35204f274add_rw_1920.jpg?h=44e8136fd620631fdceb309cf05df16c)
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/57fa95d705f54f24849a7230_rw_1920.jpg?h=ed941973fefbf5a5a2e0a2afff01ccea)
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/25373a73f26921a0cbafea5a_rw_1920.jpg?h=0c113a3b8002f7c95f684566f1b361b6)
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/bad87549cb1715c46223b70d_rw_1920.jpg?h=e74506e7dd2d92b44a59bdf8b2f7276d)
![](https://cdn.myportfolio.com/cbd7f8e3ab322be2340c75e52d053cc8/7f92a032587fc33a8a5269ba_rw_1920.jpg?h=e6ddac4e47056385d6a722ead35e8608)
Francisco Eduardo